Monday Jan 23, 2023

Ep 38 - Social Media Influencing - How to thrive as a content creator and profit ft. Jessica Debrah

Jess D is a multi-faceted social media creative and entrepreneur. She has grown her knowledge, experience and businesses using social media over the last 11 years. As a digital professional, she has with strong beauty, alcohol, food, fashion, travel and FMCG expertise. She has created global campaigns working at and with top companies such as WPP, Ogilvy, Fiat Chrysler Group, Unilever, Heathrow, CIROC, Expedia, Pernod Ricard etc.

As a specialist in social content and influencer marketing, she has amassed a total social media following of 70K from her fashion and beauty site ( www.lookwhatigot.co.uk) and FBL Bloggers, an influencer network with a global following. As if that isn't enough, she launched her own cosmetics company By Jess D. A beauty brand focused on creating affordable luxury products for women of every skin tone. The brand has been featured in Grazia, Popsugar, Stylist Magazine, Country and Town House etc.

Alicia and Jess Discuss:

How she got into social media influencing
How she mantises from content creation
How to create highly engaging branded content
Understanding social media algorithms
Key social media trends
Why she started her beauty brand